AB InBev taps into Connected Planning throughout the business
AB InBev uses Anaplan to join finance, supply chain, sales and marketing, and workforce planning throughout the company’s 500+ brands around the world.
Read full case studyChallenge · implementation · outcomes
That complexity extends beyond fact that 500+ brands operate under the AB InBev umbrella. External drivers — inflation, in particular — make financial agility important. But agility was hard to come by using traditional FP&A tools. “Planning season was a nightmare for us,” recalls Darya Boldyreva, FP&A Director. “We spent countless hours reconciling and consolidating spreadsheets and fixing mistakes.” Nobre agrees, adding that massive data volumes and legacy tools added to the challenge.
Since we have implemented Anaplan at AB InBev, we have reduced the amount of time that it takes us to produce the same product that we used to have.
AB InBev began crafting an Anaplan solution in 2016, starting with one finance use case. The footprint has expanded consistently since then, and the company now has some two dozen Anaplan use cases touching finance, supply chain, sales and marketing, and HR planning.
“We not only have a financial plan with a number, but we know which actions we need to take to make sure that plan, and that number, actually materialize.”
— Carlos Nobre, Global VP, Finance Planning and Analysis, AB InBev
